Geocoding is the process to assign geographic latitude and longitude to address information. Reverse geocoding is the process to find the address information for a coordinate, f.ex. for tracking.
Geocoded data can be useful for visualization, such as mapping locations where events of interest occur. Geocoding is also often the first step in linking sales, demographics and economic data for a variety of Geomarketing purposes, such as sales territory and site location.
In today’s business it’s vital to have a clear understanding of where things are located. What activity is taking place by whom and where. When being able to map your customers addresses and analyze these in relation to the locations of your stores, competitors or logistic hubs, precision and accuracy are everthing. Visualizing this information can result in saved time, costs and supports planning.
Example of geocoded addresses for different countries: